Mandatory.
Specify the first level text message text associated with the Message ID. Substitution Variables can be embedded in this field.
Rules

• Cannot be blank.
• Maximum length is 132 characters.
• Substitution variables must use & as the first character and must be followed by a numeric value. For example, &1 or &2.

Tips & Techniques

• Remember that the maximum length of the entire message including any substitution values is 132 characters. Do not exceed this length.